When Culture Becomes Currency: How DSOs Win in Today’s Market

A 3D styled graphic with bold cream-colored text on a blue background reading ‘WHEN CULTURE BECOMES CURRENCY’. To the right of the text is a yellow/gold coin icon with a dollar sign embossed on it.

Culture is not a buzzword. It’s a business strategy. The DSO formula used to be simple: Buy practices. Drive margin. Cut costs. Roll up. Exit. But today? That playbook is dated. It doesn’t work in a talent-constrained market. It doesn’t work when associates are leaving for the practice down the street. And it definitely doesn’t […]