A playbook matters. Done right, it adds real value to a practice by creating clarity, focus, and direction. But let’s be honest: the word playbook also makes some people flinch. It can sound like corporate dentistry at its worst; rigid, cookie-cutter, and tone-deaf to what makes each practice special. A
When I joined Advanced Dental Brands back in 2019, the organization was still called Advanced Dental Management. That name told me everything I needed to know and signaled that a fundamental shift was needed…not just in how we operated, but in our entire philosophy. The first thing we did?
Let’s talk about a dirty little secret in multi-site healthcare. It’s called same-store growth. You know, that boring, unsexy thing where you actually make your existing locations…better. I know, I know…where’s the thrill in that? Why focus on maximizing the value of what you already own when you could be
Culture is not a buzzword. It’s a business strategy. The DSO formula used to be simple: Buy practices. Drive margin. Cut costs. Roll up. Exit. But today? That playbook is dated. It doesn’t work in a talent-constrained market. It doesn’t work when associates are leaving for the practice down the
It’s 2025, and every DSO is obsessed with being “data-driven.” Which is a great concept… if it meant anything. But let’s be honest, most platforms are less “data-driven” and more “spreadsheet-curious.” I’ve seen it hundreds of times. Someone throws up a slide with a million bar graphs, declares victory, and
What I love about dental marketing is… Nothing. Somehow, an industry built around confidence, aesthetics, and human interaction still thinks stock photos of forced smiles and “Call now for a free consultation!” is how you make a brand. Dental marketing today feels like it got frozen in time, right around
There’s a phrase I hear tossed around in the world of DSOs like it’s gospel: “We’re centralizing for efficiency.” Sounds good. Makes you feel good. But here’s the uncomfortable truth: what we often call “efficiency” at the MSO level is just the rebranding of overhead…expensive overhead…disguised as progress. I’m
In this episode of the Healthcare CEO Show, host Daniel Fernandez sits down with Dr. Yan Kalika, CEO of Image Specialty Partners and a Harvard-educated leader in the field. With a fascinating background as an international chess master, Dr. Kalika shares his unique insights into strategic decision-making, growth partnerships, and
