DSOs: Swimming in Data, Drowning in Stupidity
It’s 2025, and every DSO is obsessed with being “data-driven.” Which is a great concept… if it meant anything. But let’s be honest, most platforms are less “data-driven” and more “spreadsheet-curious.” I’ve seen it hundreds of times. Someone throws up a slide with a million bar graphs, declares victory, and then goes right back to […]